The Micro Funnel Launch a Single Product or Service in 7 Days

You have a product idea, a new service, or a digital asset ready to go. Waiting months to build a "perfect" funnel means missing momentum and learning opportunities. The Micro-Funnel is a minimalist, hyper-focused funnel built for speed. It strips away all non-essentials to validate demand, generate initial sales, and gather feedback in just 7 days. This is not about building a complex automated machine; it's about creating a direct, persuasive path from social media to a "Buy Now" button, using mostly organic hustle and lean tools. This guide provides a day-by-day blueprint to go from zero to launched—and making your first sale—within a week.

Day 1: Foundation & The One-Page Plan

Morning (2 hours):

1. Define Your Single Offer: Be specific. "The LinkedIn Profile Optimization Toolkit for Tech Sales Reps" not "Marketing Help."
2. Identify Your Core Customer: Who needs this most right now? Write a one-sentence description.
3. Craft Your Value Proposition: "Get [Desired Outcome] without [Common Struggle] in [Timeframe]."
4. Choose Your Primary Platform: Where does your core customer hang out? Pick ONE (LinkedIn, Instagram, TikTok).
5. Set Your Goal: "Make 10 sales at $97 each" or "Get 50 email sign-ups for the waitlist."

• Build Your "Launch Page" Shell: Create a simple Carrd or ConvertKit landing page with just a headline, a subheadline, and an email collection form ("Get Notified at Launch").
• Set Up Basic Tracking: Install a Facebook Pixel and Google Analytics on your launch page.

Day 2: Core Asset Creation

Focus: Create the product and the core promotional assets.

• Product Creation (4 hours): Build the actual thing. If it's a digital product (guide, template, mini-course), finish it. If it's a service, define the exact deliverable and create a one-pager.
• Key Visuals (2 hours): In Canva, create:
  1. 1 "Hero" image/graphic for your offer.
  2. 3-5 social media image templates (quote, benefit, testimonial placeholder).
  3. A simple logo or badge for your product.
• Core Copy (1 hour): Write:
  1. A 50-word product description.
  2. 3 core bullet points of benefits.
  3. A strong "Buy Now" call-to-action.

Day 3: The Social Tease & List Building

Goal: Start building anticipation and an early email list.

• Create 3 Teaser Posts:
  1. Problem Post: "Struggling with [X]? You're not alone..." (No solution yet).
  2. Tease Post: "Something big is coming next week to solve [X]. Comment 'INTERESTED' if you want details first."
  3. Value Post: Share a free, quick tip related to your product area (establish authority).
• Engage & Collect: Post these throughout the day. Respond to every comment. Direct those who comment "INTERESTED" to your "coming soon" landing page to sign up.
• Update Landing Page: Add a countdown timer (use a free widget) to your page for Day 7.

Day 4: Content Sprint & Outreach

Goal: Create launch day content and start personal outreach.

• Create Launch Day Content (3 hours):
  1. Launch Video: Film a 60-90 second Loom or vertical video introducing the product, the problem it solves, and the special launch offer.
  2. Carousel/Thread: Create a detailed post (LinkedIn carousel or Twitter thread) explaining the 3 main benefits with visuals.
  3. Email Sequence Drafts: Write 3 emails: 1) Launch announcement, 2) Social proof/testimonial, 3) Last chance reminder.
• Personal Outreach (2 hours): Identify 10-20 people from your network who are perfect fits. Send them a personal DM or email: "Hey [Name], I'm launching [Product] to help with [Problem]. Given your work in [Their Field], I thought you might find it interesting. Here's an early link [Link]. Would love your thoughts!"

Day 5: Launch Page & Tech Finalization

Goal: Make the buying process frictionless.

• Finalize Launch/Sales Page (3 hours): Transform your "coming soon" page into the sales page.
  1. Add your hero image.
  2. Insert your product description and bullet points.
  3. Add the launch video.
  4. Integrate a payment button (using Gumroad, Lemon Squeezy, or Stripe).
  5. Add a clear guarantee (if applicable).
• Set Up Email Automation (1 hour): In your email tool, set up an automation: When someone purchases, they get a "Thank you & access" email instantly.
• Test Everything (1 hour): Do a test purchase with a discount code. Ensure the payment works, the email delivers, and the product is accessible.

Day 6: Soft Launch & Feedback

Goal: Generate social proof and fix last-minute issues.

• Soft Launch to Your List (1 hour): Send an email to the people who signed up on Day 3: "You get early access! The doors are officially open for you 24 hours early. Here's your link [LINK]. P.S. If you grab it today and have feedback, hit reply—I'd love to hear it."
• Collect & Display Social Proof (Ongoing): As early purchases come in, reach out and ask for a quick one-sentence testimonial. Update your sales page with "First buyers are saying..."
• Final Promo Content (1 hour): Create tomorrow's launch posts. Schedule the main launch post for your chosen time.

Day 7: The Grand Launch & Promotion Blitz

Goal: Maximize visibility and conversions.

• Morning Launch (9 AM Local):
  1. Post your main launch video/post.
  2. Send the launch announcement email to your full list.
  3. Share in relevant Stories/Reels with the link sticker.
• Mid-Day Engagement (12-2 PM):
  1. Go live for 15-20 mins on your platform to answer questions.
  2. Engage with every single comment and share on your launch post.
  3. Share social proof (screenshots of testimonials, "SOLD" graphics).
• Afternoon Push (4-6 PM):
  1. Post a "Behind-the-Scenes" story about creating the product.
  2. Do a second round of personal DMs to people who engaged but didn't buy.
  3. Consider a small ($10-20) boost on your best-performing launch post.
• Evening Last Chance (8-9 PM): Post a "Last few hours" reminder with the countdown timer.

Post-Launch: Analysis & Iteration (Day 8+)

1. Analyze Data: Check your sales, page views, conversion rate, and email open rates. What was the single biggest driver of sales?

2. Gather Feedback: Survey buyers. What did they love? What's confusing?

3. Decide:

• If Successful: How can you scale this? Create a broader funnel, build a waitlist for the next cohort, or develop a related product.
• If Minimal Sales: Was it a product problem or a marketing problem? Interview people who visited but didn't buy. Pivot or refine the offer.

Action Step: If you have a product idea, start Day 1 today. If not, use this framework to launch a "Mini-Product" (a single consultation call, a $27 template pack) next week as a practice run. The momentum is more valuable than the initial revenue.